Kraft Paper

Natural Brown Paper with a Rustic, Handmade Look

Kraft paper sticker material is a 100% recycled paper option with a warm, natural brown finish. It has a textured, organic appearance that works especially well for packaging, product labels, handmade goods, and brands that want a more earthy, handcrafted presentation.

Unlike standard white sticker materials, kraft paper has its own visible character. The brown base color, subtle fibers, and natural variation all become part of the finished sticker. This gives each design a softer, more rustic look that feels right at home on jars, boxes, bags, candles, soaps, baked goods, and boutique products.

A Great Choice for Packaging and Product Labels

Kraft paper is popular for projects where the material itself helps tell the story. It adds warmth and texture without feeling overly polished, making it a strong fit for small businesses, makers, craft brands, farmers market products, and eco-inspired packaging.

This material is especially useful for:

• • Candle labels
• • Soap and bath product packaging
• • Coffee, tea, bakery, and specialty food labels
• • Jar, bottle, bag, and box labels
• • Handmade product branding
• • Thank-you stickers and packaging seals

Printing on Kraft Paper

This kraft paper material is top-coated for high-quality printing while still preserving the natural look of the paper. Since the material has a brown background, printed colors may appear warmer, darker, or more muted than they would on a white sticker material.

For best results, use designs with strong contrast. Dark colors, bold lettering, clean line work, and simple artwork usually print best on kraft paper. Very light colors may be harder to see because the natural brown tone of the material shows through the design.

Indoor Use and Dry Applications

Kraft paper is a paper-based sticker material, so it is best suited for indoor use and dry environments. It is not waterproof and is not recommended for outdoor applications, water bottles, dishwashing, wet packaging, oily surfaces, or products that will be exposed to heavy handling or moisture.

Natural fibers, small specks, and slight material variations are normal for kraft paper and are part of what gives it an authentic recycled appearance.

Order a Kraft Paper Material Sample for just $1.